Released on: August 6, 2008, 8:57 am

Press Release Author: The Cost Apparel

Industry: Apparel & Fashion

Press Release Summary: "Forget Abercrombie. Forget the frat scene. Forget layered
popped collars. Take back the Polo!"

Press Release Body: The Cost Apparel is proud to announce its new Classic The Cost
Apparel Polo. Fashioned from a 50/50 cotton/poly blend and sporting the original The
Cost Apparel logo this polo attempts to put an end to the brand name game. This is
the anti-brand, a company that is fighting to "Take back the polo".

While other brands may try to target their customers with images of celebrities,
athletes and bare-chested models, The Cost Apparel markets their apparel with satire
and a sense of humor. Just visit their website (www.thecostapparel.com) and you'll
find a number of videos from Elton John singing "Crocodile Rock" with the Muppets to
a cheesy 1990's water toy commercial entitled "Crocodile Mile".

"Forget Abercrombie. Forget the frat scene. Forget layered popped collars. Take back
the Polo!"

The Cost Apparel was first conceived in the summer of 2005 and finally actualized on
one evening in the summer of 2007. The Cost Apparel took its name from a rough
translation of a designer brand polo. This is its goal, to provide a rough
translation of a quality designer polo at a fraction of the cost without
compromising quality and style. The Cost Apparel is currently located in beautiful
Burlington, VT and is owned and operated by Jason Weaderhorn.


Web Site: http://www.thecostapparel.com

Contact Details: TheCostApparel.com
Burlington, VT
business@thecostapparel.com